Research is our craft
Our end-clients
Our Portfolio
Our portfolio spans ten years of work across in Thailand across industry verticals with research scopes varying from small and iterative to large and innovative.
While Market Research seeks to determine how to market a product or service, Design Research figures out what to design and how to design it.
Adisorn Supawatanakul, Founder
Why hire us
Moderation by Designers and Anthropologists
Our ad-hoc qualitative research is done in-house by our consultants with training in Industrial Design and Anthropology as opposed to other market research companies that outsource moderation to non-researchers.
Background in Industrial Design & Social Science
Our consultants offer knowledge and theories, case studies, and best practices for consumer goods, digital interfaces, and architecture as well as material culture, design anthropology, business anthropology, architectural anthropology, and urban anthropology.
Expertise in Design Methods & Applied Anthropology
Our consultants offer their experience in human-centered innovation, user interaction design, design thinking as well as ethnography for designers, ethnographic immersion, and qualitative research methods.
Global Design Research Scope
We can expand the geographical scope of your global design research by coordinating with our shareholders, Conifer Research, and global vendor partners with experience in the Americas, Europe, Africa and Asia.
Member of Ethnographic Praxis in Industry (EPIC)
We offer you the most recent and practical knowledge in our field by integrating knowledge from EPIC members and exchanging knowledge and case studies at the annual conference.
Member of Thailand Market Research Society
We have been a member since the early years of our founding and have actively participated in its educational, training and charitable events as well as contributed industry insights to the monthly newsletter.
As Design Researchers, we come in to do the work that traditional market research and design cannot do on its own.
Sawyer Jordan Lahr, Company Director
What we do
User Experience Research
Research for Space Design
Research for Space Design
We study the experience of users while using digital interface of products or services as well as the total customer experience to inform Experience designers, UX Researchers, and UX Designers.
Research for Space Design
Research for Space Design
Research for Space Design
We study the experience of homeowners, homebuyers, retail customers, retail tenants, and banking customers and we inform developers, retailers, and banks with how to program their space and design their service.
Concept Testing
Research for Space Design
Prototype Testing
We study retail or residential real estate space programming to inform Product Developers, Project Managers, Architects, Retail Directors, and Marketing Directors.
Prototype Testing
Usage & Attitude Studies
Prototype Testing
We study physical and or digital products or services through low and high-fidelity prototypes which are still in early stages to inform Consultants, Project Managers, In-house Researchers, and Designers.
Usage & Attitude Studies
Usage & Attitude Studies
Usage & Attitude Studies
We conduct B2B and B2C research studies on business and consumer behavior to inform Consultants, Media Agencies, Marketing Directors, Project managers, and Retail Operators.
Our team
Adisorn “Glar” Supawatanakul, Founder
Supattra “Gift” Bunnuan, Design Research Consultant
Adisorn “Glar” Supawatanakul, Founder
Expertise in Human-centered Innovation, Industrial Design
Sawyer Jordan Lahr, Company Director
Supattra “Gift” Bunnuan, Design Research Consultant
Adisorn “Glar” Supawatanakul, Founder
Expertise in Applied Research
Kanatip “Tip” Marks, Design Research Director
Supattra “Gift” Bunnuan, Design Research Consultant
Supattra “Gift” Bunnuan, Design Research Consultant
Expertise in Industrial Design, Design Thinking, Service Design, UX Research
Supattra “Gift” Bunnuan, Design Research Consultant
Supattra “Gift” Bunnuan, Design Research Consultant
Supattra “Gift” Bunnuan, Design Research Consultant
Expertise in Applied Anthropology
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Expertise in Applied Anthropology and Design Anthropology
Phutiset “Mu” Cherchuponglam, Design Research Consultant
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Expertise in Industrial Design, Human-Centered Design, UX Research
Nongnaphat “Ploy” Ninarun, Research Operations
Piyathep “Drink” Tanmahasmut, Design Research Consultant
Nongnaphat “Ploy” Ninarun, Research Operations
Expertise in Market Research Operations