Research is our craft
Research is our craft
Our portfolio spans ten years of work in Thailand across industry verticals with research scopes varying from small and iterative to large and innovative.
Senior Project Director at Research, Strategy, and Brand Consulting Firm
Design Analyst, Design Consultancy Company
Design Specialist, Design & Innovation Consultancy
Co-Founder, Innovation Strategy Consulting Firm
Co-founder, Digital Consulting Firm
Managing Director, Strategic Consultancy
Adisorn Supawatanakul, Founder
Design research is a sub-discipline of market research focusing on design outcomes more so than strictly marketing or business outcomes in order to inform product development decisions that concern C-level executives, marketing directors, product managers, customer insight managers, innovation managers, customer experience managers, and designers.
Our ad-hoc qualitative research is done in-house by our consultants with training in Industrial Design and Anthropology as opposed to other market research companies that outsource moderation to non-researchers.
Our consultants offer knowledge and theories, case studies, and best practices for consumer goods, digital interfaces, and architecture as well as material culture, design anthropology, business anthropology, architectural anthropology, and urban anthropology.
Our consultants offer their experience in human-centered innovation, user interaction design, design thinking as well as ethnography for designers, ethnographic immersion, and qualitative research methods.
We can expand the geographical scope of your global design research by coordinating with our shareholders, Conifer Research, and global vendor partners with experience in the Americas, Europe, Africa and Asia.
We offer you the most recent and practical knowledge in our field by integrating knowledge from EPIC members and exchanging knowledge and case studies at the annual conference.
We have been a member since the early years of our founding and have actively participated in its educational, training and charitable events as well as contributed industry insights to the monthly newsletter.
Sawyer Jordan Lahr, Company Director
We study the experience of users while using digital interface of products or services as well as the total customer experience to inform Experience designers, UX Researchers, and UX Designers.
We study the experience of homeowners, homebuyers, retail customers, retail tenants, and banking customers and we inform developers, retailers, and banks with how to program their space and design their service.
We study retail or residential real estate space programming to inform Product Developers, Project Managers, Architects, Retail Directors, and Marketing Directors.
We study physical and or digital products or services through low and high-fidelity prototypes which are still in early stages to inform Consultants, Project Managers, In-house Researchers, and Designers.
We conduct B2B and B2C research studies on business and consumer behavior to inform Consultants, Media Agencies, Marketing Directors, Project managers, and Retail Operators.
We assess your research needs and determine the right objectives and right approach: qualitative, quantitative, or mixed methods.
We develop recruitment screeners, discussion guides, stimuli, and analysis frameworks for every end-to-end research project.
We outsource recruitment of research participants to trusted recruiters and recruit ourselves when necessary.
We employ in-house moderators with expertise in design methods and applied anthropology as well as research operations personnel.
We offer video, audio and photo recording during fieldwork stored securely on our third-party cloud server following our data policy.
We offer a combination of machine transcription and human transcription as well as proofreading and editing.
We offer video editing of raw data from fieldwork into short highlight clips or full reels for Voice of Customer (VoC) research.
We offer comprehensive research reports with insights based on inductive analysis and heuristic analysis for grounded theory studies.
We offer opportunities, recommendations, design principles and directives based on grounded research that feed your design process.
We offer additional consultation through meetings, ideation workshops, or presentations to help integrate or socialize research findings or set the design direction in your organization.
Expertise in Human-centered Innovation, Industrial Design
Expertise in Applied Research
Expertise in Industrial Design, Design Thinking, Service Design, UX Research
Expertise in Applied Anthropology
Expertise in Applied Anthropology and Design Anthropology
Expertise in Industrial Design, Human-Centered Design, UX Research
Expertise in Market Research Operations
We will help you see opportunities for balanced breakthroughs and incremental or radical innovation.
We will help you see your customers differently and better than ever before by using Ethnographic Thinking.
We will help you make decisions that will deliver you to the next stage of your product development or marketing strategy.
38 Sukhumvit 69 Alley, Prakanong Nua Watthana, Bangkok 10110
จ. | 10:00 – 18:00 | |
อ. | 10:00 – 18:00 | |
พ. | 10:00 – 18:00 | |
พฤ. | 10:00 – 18:00 | |
ศ. | 10:00 – 18:00 | |
ส. | ปิดแล้ว | |
อา. | ปิดแล้ว |
Teak Research Co., Ltd. ทีครีเสิร์ช จำกัด
The Hive Prakanong 5th Floor, Chavanich Building, No 38 Sukhumvit 69 Alley, Prakanong Nua Watthana, Bangkok 10110 (Branch 00001) Tax ID 0105556143365
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